Media Training – Basics to Advanced
Master the Message. Control the Narrative. Be Media-Ready.
In today’s persistent media environment, your message can quickly make or break your brand, reputation, or cause. Whether you’re a corporate executive, non-profit leader, elected official, or front-line spokesperson, media training prepares you to communicate with precision and authority. At OLSENFINLEY, we offer public relations training with practical, hard-earned insights from both sides of the media fence.
What Will You Say When the Spotlight's on You?
Our sessions go beyond theory. We offer real-world, reporter-tested techniques and simulations that reflect today’s media landscape:
- What journalists need
- How deadlines shape interactions
- How to optimize social media
- How to deliver your message clearly - and stay on track under pressure
Get in touch with us
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Choose from our MEDIA Training options
Half-Day Intensive
Full-Day Advanced Training
Full-Day Advanced Training
Core Skills for Confident Media Engagement
This media training workshop builds foundational knowledge and practical skills for effective media interactions.
Includes:
- Understanding a journalist’s world – what they need and how they work
- When and how to respond to media inquiries
- Media Pitch vs Media Release – what best fits the scenario?
- Podcasts - make them work for you
- Writing and sticking to key messages
- Body language and tone that reinforce your message
- Mock interviews with real-time coaching
- How to pivot back to your priorities
- Intro to:
- Defining your audience
- Writing a media release
- Social media fundamentals
Full-Day Advanced Training
Full-Day Advanced Training
Full-Day Advanced Training
Performance-Driven Practice for Real-World Media Scenarios.
This full-day media training session expands on the half-day content and adds deep-dive coaching, especially around on-camera performance and crisis readiness.
Includes everything from the half-day training, plus:
- Repeated mock interviews (live and recorded) with feedback
- Message discipline drills and on-message bridging techniques
- How to anticipate and prepare for tough questions
- Role-playing real scenarios you’re likely to face
- Elements of a complete media release/media pitch
- Understanding your rights in a media interview
- Crisis communication essentials: what to say, how to say it, and when to stay silent
- Deep Dive social media - uses, misuses, risks and opportunities
- The face of your organization - key characteristics of a successful media relations person